WILLIAMS DIAMOND CENTER HAS BEEN A LEADING JEWELRY STORE AND ACTIVE MEMBER OF ITS COMMUNITY, IN EAU CLAIRE, WISCONSIN SINCE 1982.

39 years ago, Williams Diamond Center made its debut in the old London Square Mall (later moving to the London Galleria) here in Eau Claire. Founders William and Audrey Mueller quickly developed a name for themselves. They spent 13 years fine-tuning their jewelry store while maintaining genuine small business practices. When Denise Wurtzel purchased the store in 1997, she felt that the involvement that this small company had in the local community was (and should continue to be) the backbone of the business. Today, 24 years later, the evidence of these commitments is well-pronounced by Williams Diamond Center’s involvement in and sponsorships of high school fundraisers, prom events and organizations, miscellaneous banquets, and many other community-based events.

Over the years, the jewelry industry has evolved. As a result of this, we have recently added a complete interactive design department, customizing and designing one-of-a-kind pieces. Along the way we have also begun to buy and sell estate jewelry, coins and more. We will continue to develop and evolve to meet the needs of our clients in new and exciting ways.